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Editorial disclaimer: TheBettingDude reviews betting products. I do not take bets, host odds or accept payment for a rank, and the links out are plain links with no commission behind them. Featured placements are labelled and sit outside the ranking. How I score
39 listedupdated by The Dude
| Rank | Name | Score | Platforms | Price | Best for |
|---|---|---|---|---|---|
| 1 | bet365 | 9.0 | Web, iOS, Android | — | Very large range of markets and in-play betting, with live streaming. So many options that the site can feel crowded. |
| 2 | Betfair | 8.6 | Web, iOS, Android | — | Exchange plus sportsbook. On the exchange you bet against other people and can lay (bet against) an outcome; commission applies. |
| 3 | Pinnacle | 8.5 | Web | — | Low-margin bookmaker whose odds are widely used as a market benchmark. Registered in Ontario; not licensed in the UK or the US. |
| 4 | Sportsbet | 8.4 | Web, iOS, Android | — | Australia's biggest online bookmaker. Racing and AFL/NRL are the heart of it; in-play bets online are restricted by Australian law. |
| 5 | Superbet | 8.4 | Web, iOS, Android | — | Romanian-born bookmaker with betting shops and a social feed, SuperSocial, where you can copy other users' tickets. |
| 6 | DraftKings Sportsbook | 8.3 | Web, iOS, Android | — | One of the two largest US sportsbooks by market share, available state by state. Long prop and same-game parlay menus. |
| 7 | FanDuel Sportsbook | 8.3 | Web, iOS, Android | — | One of the two largest US sportsbooks by market share; it popularised the same-game parlay. Available in US states, Ontario and Alberta. |
| 8 | Betano | 8.2 | Web, iOS, Android | — | Kaizen Gaming's brand, licensed in Romania and registered in Ontario, among other markets. Has a bet builder for football. |
| 9 | Sky Bet | 8.2 | Web, iOS, Android | — | UK bookmaker that carries the Sky brand. Football and horse racing come first. |
| 10 | William Hill | 8.1 | Web, iOS, Android | — | Long-standing UK bookmaker with strong horse racing coverage and high-street shops behind the website. |
The best betting sites and bookmakers are listed here under one simple rule: I say what they are and I don’t sell them. There are no sign-up offers here, no promo deals and no affiliate links. I don’t earn anything if you open an account.
Adults who’ve already decided to bet can use it to see which licensed operators exist where they live and what each one offers: range of markets, platforms, and the annoying bits, such as limiting customers who win.
Licensing comes first, because a bookmaker that’s legal in one country can be unlicensed next door. Use the country lists: betting sites in the UK (licensed by the UK Gambling Commission), sportsbooks in the US (approved state by state), Canada, Australia, Ireland, Romania (licensed by ONJN), Nigeria and Kenya. If you’d rather bet against other people than against the house, see the betting exchanges.
Scores follow the review methodology. Bookmakers publish no picks, so accuracy never applies to them and five criteria carry the weight: transparency, coverage, ease of use, price and support. The marks are provisional desk-research marks. Licences change, and not every row’s licence details have been checked against the regulator’s register yet. Always confirm a licence on the regulator’s own register before you deposit.
Prices differ between bookmakers more than most people think, so it’s worth a minute with one of the odds comparison sites before you bet. And if the odds themselves are a mystery, start with how betting odds work.
Betting is for adults only: 18+, or 21+ in most US states. Most bettors lose over time. If it stops being fun, the responsible gambling page has free help lines by country.
Very large range of markets and in-play betting, with live streaming. So many options that the site can feel crowded.
Web · iOS · Android
Exchange plus sportsbook. On the exchange you bet against other people and can lay (bet against) an outcome; commission applies.
Web · iOS · Android
Low-margin bookmaker whose odds are widely used as a market benchmark. Registered in Ontario; not licensed in the UK or the US.
Web
Australia's biggest online bookmaker. Racing and AFL/NRL are the heart of it; in-play bets online are restricted by Australian law.
Web · iOS · Android
Romanian-born bookmaker with betting shops and a social feed, SuperSocial, where you can copy other users' tickets.
Web · iOS · Android
One of the two largest US sportsbooks by market share, available state by state. Long prop and same-game parlay menus.
Web · iOS · Android
One of the two largest US sportsbooks by market share; it popularised the same-game parlay. Available in US states, Ontario and Alberta.
Web · iOS · Android
Kaizen Gaming's brand, licensed in Romania and registered in Ontario, among other markets. Has a bet builder for football.
Web · iOS · Android
UK bookmaker that carries the Sky brand. Football and horse racing come first.
Web · iOS · Android
Long-standing UK bookmaker with strong horse racing coverage and high-street shops behind the website.
Web · iOS · Android
US sportsbook run as a joint venture of MGM Resorts and Entain. Available state by state, and in Ontario and Alberta.
Web · iOS · Android
Irish bookmaker known for loud marketing. Football and horse racing are the core of the sportsbook.
Web · iOS · Android
The Australian tote operator, with pool betting on racing plus fixed-odds sports. Retail outlets in pubs and clubs.
Web · iOS · Android
One of the oldest UK names, with shops nationwide and a full online sportsbook. Also trades in Australia.
Web · iOS · Android
Betting exchange with a simple interface that charges commission on net winnings. Less liquidity than Betfair outside the big events.
Web · iOS · Android
Part of the Fortuna group, with agencies across Romania and a full online site.
Web · iOS · Android
European bookmaker licensed in the UK, Ireland and Romania, among other countries. It left the US and Ontario in 2024.
Web · iOS · Android
International book with local sites across Africa as well as the UK. Carries a dedicated esports section.
Web · iOS · Android
US sportsbook from the casino giant, linked to the Caesars Rewards loyalty scheme.
Web · iOS · Android
UK high-street bookmaker and sister brand to Ladbrokes. Racing and football are the core.
Web · iOS · Android
Central European bookmaker group trading in Romania as eFortuna. Agencies plus online, football-led.
Web · iOS · Android
The best-known Nigerian bookmaker, online and through a big agent network. Football accumulators are the staple.
Web
Independent UK bookmaker with a big shop estate. Strong on horse racing, plainer online than its rivals.
Web · iOS · Android
US sportsbook from the sports merchandise company, launched in 2023. App only; check which states it is live in before you sign up.
iOS · Android
South African bookmaker with racing roots and branches nationwide. Strong on local racing, rugby and football.
Web
Betting exchange that charges commission on net winnings. Fewer markets than Betfair, and liquidity varies.
Web · iOS · Android
Gibraltar-based book with a long UK history. Football and racing focus, clean site.
Web · iOS · Android
The Seminole Tribe of Florida's sportsbook, and the only legal online sportsbook in Florida. Also in several other states and Ontario.
Web · iOS · Android
It depends on where you live, because you should only use a bookmaker licensed in your country or state. After that it comes down to the sports you bet, how good the prices are and whether the app is pleasant to use. Pick your country list first, then compare the top few names on it.
Scroll to the footer of the bookmaker's site. A licensed operator names its regulator and licence number there. Then check that number on the regulator's own public register, such as the UK Gambling Commission's. If you can't find a licence, or the register doesn't list the company, don't deposit.
Because this site doesn't promote bookmakers and takes no commission from them. Offers change weekly, come with conditions most people don't read, and exist to get you betting more. I'd rather tell you what a bookmaker offers and where it's licensed than what it dangles in front of you on day one.
It varies a lot. The UK, Ireland, Romania and Australia license online bookmakers nationally or by state. The US and Canada decide state by state and province by province. Some countries ban it outright. Check your own regulator's website before you sign up anywhere. A site accepting your registration doesn't mean it's allowed to.
Most high-street style bookmakers make their money from casual bettors and will cut the stakes of customers who win steadily or only bet when the price is wrong. It's common, and the UK Gambling Commission treats it as a commercial decision for the bookmaker. Betting exchanges and a few low-margin books work differently and don't restrict winners in the same way.
A bookmaker sets the odds and takes the other side of your bet. On an exchange you bet against other customers, and the exchange takes a commission on winnings. Exchanges also let you lay, which means betting that something won't happen. Betfair, Smarkets, Matchbook and Betdaq are the exchanges listed here.
At least 18 in the UK, Ireland, Romania and Australia. In the US it's 21 in most states that allow sports betting and 18 in a few, and in Canada it's 18 or 19 depending on the province. Other countries set their own age, so check your regulator. Licensed bookmakers check your identity, so expect to show a document.
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